HON 1302 Lecture Notes - Lecture 8: Marginal Revenue, Marginal Cost, Variable Cost

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24 Feb 2017
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Chapter 8 - short run costs and output decisions. Total revenue consists of all the revenues received by a firm: demand = revenue side of firm. Total cost = the sum of all costs for a firm: supply = cost side of firm. Price = what you pay for something. Cost = what you spend to produce something. Marginal revenue = revenue received by a firm from selling an additional unit. Marginal revenue = (change in total revenue)/change in quantity) Marginal cost = cost of producing an additional unit. Marginal cost = (change in costs)/(change in quantity) Doesn"t imply a duration of time defined by days, hours, minutes, etc. Refers to the amount of time it takes a firm to change its variable cost: ex. Time it takes to hire a new employee, time it takes to acquire additional resources. We will focus on short run because it"s easier to notice the influence of change.

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