Mass Communications

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MCC 1000
Karina Vasquez

Mass Communications [email protected] 9/9/13 • Communications - what it is o Sharing messages o Interactions between people and groups o Information o Networking o The process of human beings sharing messages • Maslow’s Hierarchy of Human Needs – Why we communicate o Self-Actualization – the most complex need; contentment; being fulfilled in all aspects of life  Job interviews, getting dream job; social media o Esteem – Admiration (from colleagues, peers, etc.)  Social media; self-acknowledgement o Love and Belonging – relationships (romantic, friendships, familial, etc.)  Interpersonal communication; social media o Safety – security (financial, personal, etc.) o Physiological – food, water; basic human needs • Shannon – Weaver Model of Human Communication – How we communicate o Source  Message/Transmitter Channel Receiver/Destination o Source: wherever the info starts; Point A; produces message o Message: self-explanatory; Encodes the message to signals o Channel : how the info gets from point A to Point B; where signals are adapted for transmission o Receiver: Point B; decodes (reconstructs) the message from the signal o Feedback: the acknowledgement that the message is understood o Noise: any interference between the receiver getting the message  Physical noise, distractions, dead space, dropped calls, language barrier etc. • Laswell’s Model of Communication o Who? (the Communicator) Says what? (the message) In which channel? (The medium) To whom? (Receiver) With what effect? (effect) • Strengths of both models o Shannon-Weaver  Simple  Includes concept of noise and feedback o Lasswell  Simple  Suitable for all types of communications  The concept of effect is included • Weaknesses of Both Models o Shannon-Weaver  Easier to apply to interpersonal communication  Too mathematical (operates under a form of logics; very linear)  Does not include effect o Lasswell  Lacks feedback and noise  Therefore, too linear • Forms of Communication o Verbal  All messages are said or written o Nonverbal  Involves human senses  Excludes written or spoken words • Forms of Mass Media o Passive  Audience is unable to provide feedback within the medium; there is no audience input • Watching TV, blocking the comments on YouTube, reading a book/newspaper, watching a movie, etc. o Active  Audience is dir
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