Lecture 7 review of groups and teams & case study 2. Processes: team development, cohesion (groupthink), social loafing can have neg effect on processes. Outcomes: performance (i. e. developing new product, decision made, group member satisfaction. Process gain = form groups because working as a group better than having individual work done and that thru sharing info and expertise you"ll have a gain. Process loss may bring people together but outcome worse than if we had distrib work among group members and have them work individually. Storming stage bit of fight over status and hierarchy in group. Fireart carve out niche for selves by doing niche product: now big companies can enter into fireart"s niche, figure out what to do. Lack of group cohesion and not particularly productive. Ceo kinda vague w/ his directives and goals; broad. Group itself doesn"t seem to have put much thought into fixing the issue or defining a goal.