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BUS 363 (18)

Class Notes for BUS 363 at Stony Brook University

Brand Management

BUS 363
Final Exam
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BUS 363 Lecture 18: Chapter 14 - Managing Brands Over Geographic Boundaries and Market Segments
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BUS 363 | Brand Management Chapter 14 – Managing Brands Over Geogr...

Business Management
BUS 363
Camille Abbruscato
BUS 363 Lecture 16: Chapter 13 - Managing Brands Over Time Part 1 (PPT)
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BUS 363 | Brand Management Chapter 13 – Managing Brands Over Time ...

Business Management
BUS 363
Camille Abbruscato
BUS 363 Lecture 15: Chapter 12 – Introducing and Naming New Products and Brand Extensions (In-Class Notes)
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BUS 363 – Brand Management Chapter 12 – Introducing and Naming New...

Business Management
BUS 363
Camille Abbruscato
BUS 363 Lecture 14: Chapter 11 – Designing and Implementing Brand Architecture Strategies (In-Class Notes)
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BUS 363 – Brand Management Chapter 11 – Designing and Implementing...

Business Management
BUS 363
Camille Abbruscato
BUS 363 Lecture 17: Chapter 13 - Managing Brands Over Time Part 2 (PPT)
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Expanding Brand Awareness ID addit or new usage opps - Comm ...

Business Management
BUS 363
Camille Abbruscato
BUS 363 Lecture 13: Chapter 9 - Lecture Notes
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BUS 363 – Brand Management Chapter 9: Measuring Sources of Brand E...

Business Management
BUS 363
Camille Abbruscato
BUS 363 Lecture 11: Consumer and trade promotions
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BUS 363 – Brand Management Chapter 6 (Cont) | Consumer and Trade Pr...

Business Management
BUS 363
Camille Abbruscato
BUS 363 Lecture 12: Chapter 7 - Lecture notes
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BUS 363 – Brand Management Chapter 7 – Leveraging Secondary Brand A...

Business Management
BUS 363
Camille Abbruscato
BUS 363 Lecture 10: Chapter 6 lecture notes
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BUS 363 – Brand Management Chapter 6: Integrating Marketing Communi...

Business Management
BUS 363
Camille Abbruscato
BUS 363 Lecture 9: Chapter 6 PPT notes
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BUS 363 – Brand Management Chapter 6: Integrating Marketing Commun...

Business Management
BUS 363
Camille Abbruscato
BUS 363 Lecture 7: Chapter 5 PowerPoint Notes
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BUS 363 Brand Management Chapter 5 Powerpoint Notes New Perspective...

Business Management
BUS 363
Camille Abbruscato
BUS 363 Lecture 4: Lecture 4 - Chapter 4
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Chapter 4 Choosing Brand Elements to Build Brand Equity Criteria M...

Business Management
BUS 363
Camille Abbruscato
BUS 363 Lecture 6: Lecture 6 - Chapter 8
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BUS 363 – Brand Management Chapter 8 – Developing a Brand Equity M...

Business Management
BUS 363
Camille Abbruscato
BUS 363 Lecture 6: Chapter 8 - Sample Brand Tracking Survey
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BUS 363 – Brand Management Chapter 8 – PowerPoint Lecture Sample ...

Business Management
BUS 363
Camille Abbruscato
BUS 363 Lecture 5: Lecture 5 - Chapter 3
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BUS 363 – Brand Management | Chapter 3 – Brand Resonance and Bran...

Business Management
BUS 363
Camille Abbruscato
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