BUS 302 Lecture Notes - Lecture 3: Monthly Active Users, Daily Active Users, Social Media Marketing

• School: Stony Brook University
• Department: Business Management
• Course: BUS 302
• Professor: Ethan Pew

Document Summary

Cares about daily active users, monthly active users: important for the company. For ads to be successful and for twitter to continue making money, need active users to be on receiving end on those ads. More ads more money twitter"s stock goes up. Facebook filters things: the now is not as important, not as ephemeral, the way users interact is different. On twitter, things are more chatty in a sense. Whereas facebook tailors what is displayed to you. Twitter gives you everything in feed in reverse chron. Has stable number of users around 300 mill. Not seeing new users like with instagram and snapchat. The value derived from twitter has to be different enough from different platforms to warrant users to want to have the app over the other. Twitter = public: doesn"t restrict what people can see unlike facebook where it"s a bit more restrictive and you can"t see as much.