BUS 448 Lecture 6: Chapter 7 Class Notes

• School: Stony Brook University
• Department: Business Management
• Course: BUS 448
• Professor: Camille Abbruscato

Document Summary

Bus 448 marketing strategy | branding and positioning. Bus for resale, used to make other prod. Usually purchased w/o too much thought/consideration: bought frequently, usually w/in short period of shopping time, place in many locations so easily avail. Product that requires more effort on consumer"s end: comparisons of attrib of quality, price. Consumer products and services that have unique characteristics or brand id: usually willing to make special purchase effort, less compared against each other, very specific in wants/expectations. Basic nat materials that become part of finished product. Purchased in very large quantities based on specifications/grades. Finished items tht become part of larger finished product. Purchased based onf specifications or industry standards. Become unidentifiable upon inclusion in the finished product. Used in bus processes or operations but do not become part of the final product. Products tht help facilitate production or operations but do not become part of finished prod.