PSY 260 Lecture 10: Chapter 10 Notes

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People can store massive amounts of visual information. )n shepard(cid:495)s (cid:523)(cid:883)9(cid:888)(cid:889)(cid:524) experiment, people viewing (cid:888)(cid:883)(cid:884) pictures got them all right (cid:523)(cid:498)old(cid:499) vs. (cid:498)new(cid:499)(cid:524) (cid:884) )n standing(cid:495)s (cid:523)(cid:883)9(cid:889)(cid:885)(cid:524) experiment, (cid:498)vivid(cid:499) (cid:523)odd(cid:524) pictures were remembered better than ordinary hours later. People viewing 612 words got only 88% right 2 hours later pictures (and both were remembered better than words) Mental imagery: using perceptual systems for memory/other tasks; our ability to create a sensory experience in the absence of an actual stimulus. In the case of visual imagery, this means creating a picture or a movie in your head. Mental imagery engages perception, attention, stm and ltm to construct the experience. These images can be about actual remembered events (walking down the beach), or complete fabrications (walking down a beach with a movie star) (uge individual differences in mental imagery ability; some people are great at it while others can(cid:495)t do it at all.

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