PSY 260 Lecture Notes - Lecture 7: Encoding Specificity Principle, Endel Tulving, Psy
22 Mar 2017
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Chapter 7: long-term memory: encoding & retrieval: getting information into ltm. Encoding: acquiring info and transforming it into ltm. These meaning-based associations allow info to be efficiently transferred from stm to ltm: levels of processing (craik & lockhart, 1972): Good memory depends on how (cid:498)deeply(cid:499) information is encoded (shallow vs. deep) Rehearsal is beneficial to memory to the extent that it induces a deeper level of processing. Capital letter question: (cid:498)does a word appear in capital letters? (cid:499) encourages a. Subject response: yes no (cid:498)does the word rhyme with we)g(t? (cid:499) Sentence fit question: (cid:498)do the list of words fit in the sentence? (cid:499) encourages a very deep (cid:498)she met a ____________ in the street. (cid:499) Prediction: words processed to a deeper level would be better remembered. Results: memory was better for the fill-in-the-blank task than the rhyming task, and better from the rhyming task than the caps task.
