SOC 330 Lecture 3: Popular Culture
5 Feb 2019
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Document Summary
A tale of popular culture: the economics and ethics of clickbait. Virus metaphor sir model of epidemics. The cultural products that are consumed by the majority of a society"s population. The vernacular or people"s culture that predominates in a society at a point in time. Dominant and ubiquitous symbols recognized by almost all members of a society. Popular culture has mass accessibility and appeal. Popular culture is not high culture and is not folklore or traditional culture. Popular culture is delivered by mass media. Media products that are meant to appeal to a wide audience (everyone, in the hopes of its creators) Possible perspectives on popular culture from theory. Popular culture serves the function of uniting individuals into the larger group. Those with power over mass media use that power to maintain the status quo and thus their dominance. Traditional gender roles are reinforced by popular culture. We all search for meaning and social connections in life, and popular culture.
