Big Picture of Communication.docx

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Department
Communication & Journalism
Course
CJN-101
Professor
Bruce Wickelgren
Semester
Spring

Description
Big Picture of Communication: Context of communications: • Intrapersonal- self talk • Interpersonal- conversation between two interdependent people • Small group/organization- 3+ individuals interacting • Public address • Mass communication Paradigms that affect research: • Positivistic- law like addages causal reasoning • Post-positivistic • Interpretive- qualitive/quantitive • Critical (+) Terms of Paradigm: -ontology: nature of reality (t)ruth versus (T)ruth *empirical data* -epistemology: how we
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