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Lecture

Global Marketing Exercise.docx

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Department
Marketing
Course
MKT-210
Professor
David Hartstein
Semester
Fall

Description
Global Marketing Parity Purchasing Power – taking a “basket” of goods/services in one country and buying  them in other countries using the same currency to find the difference in price Exercise 1: Choose a less developed country for a new marketing venture. Consider  marketing a new product or service in that country. What adjustments would you  have to your marketing strategy to be successful with your new venture? How the  current infrastructure in your chosen country will affect the success of your new  ventu
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