9/8/14 Lecture - Decoding Messages: Framing

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Department
Communication and Rhet Studies
Course
CRS 225
Professor
Lynn Greenky
Semester
Fall

Description
Decoding Messages FramingSeptember 8th 2014Context prologue and kairos leads you to target audience and target audience leads you to everything elseContent argument and persuasive technologiesMedium author and conduitAudience targetFraming is about packagingEffective communicator packages info in ways that affect peoples perceptions of issuesproducts etcFraming concept in comm is similar to framing a pictureWe see a moment in time and dont know the context Message framed may or may not be accurateFraming the ultimate tool for multitaskingCognitive MiserlinessWalter LippmanFrames operate in four key ways Conceptual FramesDefine problems
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