9/15/14 Lecture - The Audience

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Department
Communication and Rhet Studies
Course
CRS 225
Professor
Lynn Greenky
Semester
Fall

Description
The AudienceSeptember 15th 2014Two ways of studying audienceMedia effectsHypodermic Needle or Magic BulletYou inject the population with a vaccineyou inject a mediated message into the populationMinimal EffectsSelective exposure and retentionUses and gratificationAgenda setting and primingRelated to framingmedia tells us what to think about but not how to thinkAudience analysisHelps with decoding and encodingTarget audienceThe people you need to persuade to take action to achieve your organizational goalsRule 1 There is no such thing as a general audienceThere is always a target audienceObamas Yes We Can speechOrigina
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