Class Notes (835,146)
United States (324,048)
COM 107 (98)
Joe Hedger (11)
Lecture

COM107--Business of Media

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Department
Communications
Course
COM 107
Professor
Joe Hedger
Semester
Fall

Description
COM 107: The Business of Media 9/3/2013 9:00:00 AM Impact of Media Conglomeration  Individually—skewed knowledge about what is going on in the world  Economically—Price matching/gauging o Illusion of competition for the consumers—feel like getting the best price Media as  The canary in the coalmine—mediates reality Media should provide—Information, Entertainment, Education  Provide a voice to those who need it Business of Media  Make money—commercials, merchandise, subscribers  Programs without advertisers are quickly cancelled (Murder She Wrote, Firefly)  Programs are the content between the commercials Government Sponsored Media vs. Advertising Media  US spends less than $4/person on public broadcasting o Correlation to education slip? What is considered valuable?  Pre-fab audience (sequels, prequels, franchises  Appeals to the largest audience KEY TERMS Monopoly, Oligopoly Horizontal Integration—owning the whole market Vertical Integration—owns steps in a process Limited Competition Deregulation N
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