COM107: Media Introduction 8/29/2013 8:36:00 AM
What is Media?
The storage and transmission channels or tools used to store and
deliver information or data
o Media Content vs. Media Technology
o Invention vs. Convention
Invention of TV vs Genres, programs, our definition of
TV outside of the box
o Different from Interpersonal Communication- one subject as
opposed to Mass Media
Examples of “Media”
o Newspaper, television, internet, magazines, radio, social
networking, film/movies, podcasts, books, etc, etc
o Media vs. Mediums—channel through which the content is
o What is the first influence of “media”?
What is the role of mass media? How do you use it?
o Information, Entertainment, Escapism, Social Connections
Why do we need to study media?
o We need to be media literate
o Media is a learning experience
o Media is a business
1. Disney 1. Amazon
2. Time Warner 2. Apple
3. NewsCorp (FOX) 3. Facebook
4. Viacom (CBS) 4. Google
5. GE/Comcast/AT&T 5. Microsoft
Vodafone/Verizon (click link in ppt)
Eras of Communication
Oral Communication o Information passed interpersonally
o Issues of message con