COM 107 Lecture Notes - Gannett Company, Digital One, News Corporation
10 Dec 2013
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The storage and transmission channels or tools used to store and deliver information or data: media content vs. media technology, invention vs. convention. Invention of tv vs genres, programs, our definition of. Tv outside of the box: different from interpersonal communication- one subject as opposed to mass media. How do you use it: information, entertainment, escapism, social connections. Why do we need to study media: we need to be media literate, media is a learning experience, media is a business. Traditional: disney, time warner, newscorp (fox, viacom (cbs) Digital: amazon, apple, facebook, google, ge/comcast/at&t, microsoft (nbc/universal) Oral communication: information passed interpersonally, issues of message consistency importance of memory, recitation. Written communication: content across space and time, ensure consistency in stories, copying content is arduous. Print revolution: mass produced written content, gutenberg press 3,900,000,000 copies of bible sold over all time. Visual revolution: daguerreotypes, cameras, image based. Electronic era: tv, radio, film, telephone, etc, etc, changes everything!
