Class Notes (835,108)
United States (324,041)
COM 107 (98)
Joe Hedger (11)
Lecture

COM107—Advertising

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Department
Communications
Course
COM 107
Professor
Joe Hedger
Semester
Fall

Description
COM107—Advertising & PR 9/12/2013 8:32:00 AM What is ADVERTISING?  Discussion—publicizing a message, medium of persuasion, changing behavior  Text—the activity or profession of producing advertisements for commercial products or services; calling public attention to a product, service, or need  Advertising vs. Content (Jamie Carreiro) Types of advertising  Buying space: commercials, print, billboards, pop-ups  Using space: trademarks, branding, franchising  Buying and using content: product placement How does Advertising work?  Attention and persuasion  Ads vs. Propaganda—generally used by governments in wartime to persuade a certain action Culture through Ads What Americans Should Know What Americans Actually Know Ampersand Just Do It Auschwitz Have It Your Way Biochemical pathways Betty Crocker D.W. Griffith Aunt Jemima Paradox 99% Pure Indira Gandhi I want my MTV Climate Change Because I’m wort
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