Class Notes (838,398)
United States (325,384)
COM 107 (98)
Joe Hedger (11)
Lecture

COM107--Race in the Media

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Department
Communications
Course
COM 107
Professor
Joe Hedger
Semester
Fall

Description
COM107—Race in Media 11/19/2013 9:35:00 AM 24-hr News  Purpose: Make money  Difference between CNN, Fox, and MSNBC o Perspective, audience  How do they differentiate? o Slogans o Celebrity Endorsement o Blind Taste Test o Customer Loyalty o Global Domination Media Contribution to Civil Rights Movement  Media as a window—info about “new” groups  Frame—newsworthy stories, attention  Mirror—segregation is normal, women belong in the home, gays are closeted  Media aids in discussion—how do we behave? Engage? What can we be? The Race Beat  Ch.1: An American Dilemma o “News” vs. “Negro News” o Differentiation creates “2 Americas”  John Edwards in 2008 Election—split in relation to income  Ch.5: Brown vs. Board of Education (1954) o Little Rock Nine (1957)  Ch.7: The Till Trial o The visualization and narrative elicits empathy o Open casket showe
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