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Lecture 12

ETS 154 Lecture Notes - Lecture 12: Arthur Penn, Juvenile Delinquency, Studio SystemPremium

2 pages81 viewsFall 2016

Department
English Textual Studies
Course Code
ETS 154
Professor
L.Scheibel
Lecture
12

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October 10, 2016
Postwar Cinema 1948-1968 (Late Studio Period) (Week 7 pt 1)
Bonnie & Clyde (Arthur Penn, 1967)
Drive-ins, Roadshows, & Teenpix
-As four walled, “hard-top” movie houses were closing, drive-in theaters were opening at the
same rate to attract suburban families and a younger, more mobile audience
In the 1950s, 7 years of adolescence (13-19) were identified for the first time as a specific
demographic for the manufacture and merchandising of consumer goods: the teenage
market was born
Hollywood first conceived of its teen audiences as a subculture, targeting it with low budget
“teenpix” or teenage exploitation films that capitalized on the popularity of rock n’ roll and
young celebrities, as well as social concerns over juvenile delinquency
-Moviegoers also could pay higher admission prices for reservations seats at “roadshows”
which ran at a limited number of showings (usu. 2 a day) at elected theaters before nationwide
general release
Rise of Independent Filmmaking and TV Production
-Independent producers were often former studio employees, freed from long term studio
contracts and seeking tax advantages that came from operating their won production
companies (had no corporate ties to distribute to produce single film or an annual slate
-Rise of talent agencies
-Despite initial treat of competition with TV, major studios joined independent telefilm
companies and talent agencies as key providers of prime-time programming (majors also sold
pre 1948 films to individual stations)
1950: 9% Households had TV
1954: 56%
1962: 90%
!1
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