EEE 370 Lecture 14: Week 14 - 4.15.15
Document Summary
The process by which an organization transforms labor, capital, material and. Information into products and services of greater value. The process of creating value by bringing together a unique combination of resources to exploit an opportunity. New industries: caused by radical innovation, new technologies are demand, standardized products not yet developed, 3d printing. Growing industries: development of dominant designs, customer preferences become more clear, more focus on incremental innovation (cid:0) focus on service. Maturing industries: slowing demand, repeat customers, architectural innovation. Factors that influence dominant design: open communication with the customer, tech superiority and elegance, existing and enabling technologies, firm level strategies. Dominant design is a happy medium between various attributes: ease of use, performance, reliability, integration and cost. Innovators dilemma: doing the logical/correct development to sustain technology, only to be overtaken by improvements/disruptive technologies. Marketing dept vs. r&d dept: market pull vs. technology push, market pull: incremental. You keep in touch with the market and want to constantly grow.