Class Notes (836,147)
United States (324,358)
IST 195 (86)
Rubin (22)
Lecture

Social Media

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Department
Information Studies
Course
IST 195
Professor
Rubin
Semester
Fall

Description
-Why Twitter? -Connect, communicate, find a job -97% have >100 followers -Why companies use it -Recruiting -Marketing/PR -Customer service -- engage, early warnings of issues -Listen & learn -How can businesses benefit from Instagram? -Drive traffic w/ images -Crowdsource w/ # -Story thru images -Customers take pics of products -Foursquare, etc. -Gamification -Push specials or info to nearby people -Busines
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