IST 300 Lecture Notes - Lecture 1: Whiteboard, Starbucks
25 Oct 2016
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Document Summary
Check out moz (it"s a seo publisher check out their whiteboard fridays ) Tactics - the things we"ll do to get there. Digital strategy process: discovery, planning, execution, measurement. The best way to plan is to execute, and then re-plan . Brand awareness getting the word out. Customer retention keeping the people you already have interested. Prompting people to put in information to have them join the organization in some way attract new customers. Join the club - name, email, phone number, etc. Make potential customers aware of your product/service. Used for list-building, e-newsletters or direct sales leads. Each lead is a potential customer, and range in lead quality : a calculation of the leads possibility to take the next action towards purchase. Ensuring potential clients are aware of your brand. Objective: brand recognition and brand recall: becoming a household name . Plays a major role in buying decision. A place for customer to submit an idea for starbucks.
