PSY 274 Lecture Notes - Lecture 2: Elaboration Likelihood Model, Reverse Psychology, Cognitive Dissonance

• School: Syracuse University
• Department: Psychology
• Course: PSY 274
• Professor: Stan Treger

Document Summary

Sponsored research to evoke support for the war. Attend to it understand it accept it remember it. All factors in persuasion in one of two categories. Affect reception of message affect yielding to message. It"s all about our reactions bring in the dual process model. Elaboration likelihood model (elm) heuristic systematic model (hsm) Your elaboration of message uctuates day to day. Extent of carefully attending to and thinking about. Elm: central route of persuasion for those who like to think, attention to ups and downs of message. Peripheral route of persuasion persuasion by non related factors. Create strong attitudes; resistant to change; predict behavior. Create weaker and unstable attitudes; may not persist or predict. Elm: persuasion variables can play different roles, multiple-roles hypothesis, actual arguments, peripheral cues, biases of information processing, determinants of a person"s place along el continuum. Heuristic systematic model: two general routes of persuasion systematic processing, identical to elm"s central route heuristic processing.