PRL 345 Lecture Notes - Lecture 1: First Principle, Casuistry, Moral Rights
Document Summary
Crisis communications: when you need more time, present the. Application of moral philosophy to ethical decisions- kant. Energy, education and healthcare are the big 3. Strategy integrity communications (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) media with a holding statement that consists of fact, empathy, and what"s next. (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) business. However, all business has an ethical frame. (cid:1) (cid:1) (cid:1) Myth of amoral business- it"s not about being moral business is. Business = social enterprise (csr) business has a responsibility to. U. s. - free enterprise, but shifting (cid:1) (cid:1) (cid:1) (cid:1) morality. (cid:1) society and laws drive ethical behavior. Business would grind to halt if there wasn"t trust or sense of morality. Transparency is an important word, but be careful with it. As is, where is (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) dangerous word. (cid:1) (cid:1) Production of energy? (cid:1) (cid:1) (cid:1) (cid:1) (cid:1)