SPM 205 Lecture Notes - Lecture 4: National Olympic Committee, Pierre De Coubertin, Pyeongchang County

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Cost 11. 5 billion: 4. 6 billion: sport related cost, 7. 1 billion: infrastructure, 9 billion +: estimated revenue. 28 sports, 42 disciplines, 306 events: sport swimming, discipline freestyle, backstroke, event 200 meters free. . 2 billion spent by nbc (broadcasting rights + operation: billion in ad sales, million made in profit. 17 days of competition, 13 venues in 2 clusters. Tv audience: opening ceremony: 28. 3 million us viewers, nbc primetime: 23. 9 million us viewers. A philosophy of life, exalting and combining in a balanced whole the qualities of body, will, and mind: conceived by baron pierre de coubertin. The international olympic committee (ioc) was constituted as the supreme authority of the olympic movement. The olympic games provide a space where countries from around the world can unite based on shared interest in festival and sport. Prior to (cid:1005)(cid:1013)(cid:1012)(cid:1004)"s, fo(cid:272)used o(cid:374) a(cid:373)ateur sport. 1984 la olympics marked turning point for commercial involvement (sponsorship); over.

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