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Lecture 7

SPM 205 Lecture 7: Event Management
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3 Pages
26 Views
Spring 2018

Department
Sport Management
Course Code
SPM 205
Professor
Kim
Lecture
7

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Event Management
The application of project management to the creation and development of festivals,
events, and conferences.
Plan the event
Develop a plan
Vision and values
Overall objectives
Key strategies
Tactics
Last year’s aoplishet
Lessons learned
Performance measurement
How will you measure the success of the event? How much
profit/donation you received, how many people attended, positive media
exposure
First thigs to do….
Identify target audience
Children, students, athletes
Devising event concept (brand positioning)
Appoint point of contact/planning committee
More detailed on planning
What is the event concept?
Booking
Do you have the right people to host?
Who are your employees and volunteers?
Who is supporting your cause/do you need government support?
Marketing
Target market
Event brand positioning
Advertising and promotion
Sponsorship
Legal
Do you have all the contracts?
What government regulations apply?
Risk management
Insurance
Attract events (bid)
Bidding Process
Starts with mass mailing or advertising of event planners, years in advance
Bid proposal should include information on
Side and seating capacity, ancillary services and spaces, number of hotel
rooms, other events help in area/facility, employee qualification, media
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Description
Event Management The application of project management to the creation and development of festivals, events, and conferences. Plan the event Develop a plan Vision and values Overall objectives Key strategies Tactics Last years accomplishment Lessons learned Performance measurement How will you measure the success of the event? How much profit/donation you received, how many people attended, positive media exposure First things to do. Identify target audience Children, students, athletes Devising event concept (brand positioning) Appoint point of contact/planning committee More detailed on planning What is the event concept? Booking Do you have the right people to host? Who are your employees and volunteers? Who is supporting your cause/do you need government support? Marketing Target market Event brand positioning Advertising and promotion Sponsorship Legal Do you have all the contracts? What government regulations apply? Risk management Insurance Attract events (bid) Bidding Process Starts with mass mailing or advertising of event planners, years in advance Bid proposal should include information on Side and seating capacity, ancillary services and spaces, number of hotel rooms, other events help in area/facility, employee qualification, media
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