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Lecture 7

SPM 205 Lecture Notes - Lecture 7: Risk Assessment, 18 Months, Seating CapacityPremium

3 pages47 viewsSpring 2018

Department
Sport Management
Course Code
SPM 205
Professor
Kim
Lecture
7

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Event Management
The application of project management to the creation and development of festivals,
events, and conferences.
Plan the event
Develop a plan
Vision and values
Overall objectives
Key strategies
Tactics
Last year’s aoplishet
Lessons learned
Performance measurement
How will you measure the success of the event? How much
profit/donation you received, how many people attended, positive media
exposure
First thigs to do….
Identify target audience
Children, students, athletes
Devising event concept (brand positioning)
Appoint point of contact/planning committee
More detailed on planning
What is the event concept?
Booking
Do you have the right people to host?
Who are your employees and volunteers?
Who is supporting your cause/do you need government support?
Marketing
Target market
Event brand positioning
Advertising and promotion
Sponsorship
Legal
Do you have all the contracts?
What government regulations apply?
Risk management
Insurance
Attract events (bid)
Bidding Process
Starts with mass mailing or advertising of event planners, years in advance
Bid proposal should include information on
Side and seating capacity, ancillary services and spaces, number of hotel
rooms, other events help in area/facility, employee qualification, media
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