SPM 325 Lecture Notes - Lecture 6: No Surprises, Briey

• School: Syracuse University
• Department: Sport Management
• Course: SPM 325
• Professor: Dennis Deninger

Document Summary

Media relations: sports organizations and the media are partners, together we deliver sorts content to fans, organizers stage events, the media connects the public to those events live and distributes information about the events pre and post. Media relations: each organization needs a media policy, rules and guidelines, governing its own players and personnel, setting parameters for rights holders and partners. 3: handle requests for access and interviews, establish trust by following the rules for fair, ethical and consistent communication. Media access: each league has policies for media aces on game days and non game days, nba allows credentialed media into locker rooms for 45 minutes pregame. Controlling access and message: credentials for games, special events, news conferences, rights holders and non rights holders, national, local media, bloggers, various levels of access, press box and venue positions. Issuance or denial of credentials can"t be arbitrary. Set rules and follow them: content control and usage guidelines.