TRM 151 Lecture Notes - Betty Crocker, Herbert Marcuse, Consumer Futures
1 Feb 2014
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Moves through europe, bring psychoanalysis with him: edward bernays, nephew of sigmund frued. Founds committee on public relations, a means of propaganda in peace time. First experiment was to make women smoke. + cigarettes as a way of challenging men. + irrelevant objects can become emotional symbols : desires greater needs; a new way of thinking about products from bernays. Politics = public relations: bernays has freud"s books published in the us. Freud meanwhile becomes pessimistic due to calamity of wwi. Walter whitman, writer, describes mechanism of mass mind as irrational. + animal drives: bernays coins engineering of consent . A guiding, enlightened despotism needed: president hoover. + stable society: great depression & stock market crash 1929. The consumer movement and public relations done away with: freud"s civilization and its discontents. Society is a way to control humans. Despair for humanity; stems from nazi barbaracy.
