BUSN 101 Lecture Notes - Lecture 2: Dick'S Sporting Goods, Surplus Store, Mays Business School
26 Oct 2016
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Document Summary
Retired at age 50 after 9 years at n-rod. At n-rod worked in the finance department and m&a (mergers and acquisitions) Sporting goods store yet sells athletic apparel, bbq supplies, pet supplies. If a competitor has a 30% off deal, academy lowers the price to match it. You will never see anything for sale at academy. 1938 academy started as a family owned tire store. Owner bought military supplies sold to hunters. 1968 nike and adidas was founded and sold to academy (cid:1005)99(cid:1004)(cid:859)s academy expands into hunting and fishing. 2006 academy operated by a 3rd generation family owner. Mr. rodney became the academy chief financial officer (when he was hired) 2007 academy went to market right before the recession hit. (banks quit loaning money) Academy is becoming more of a lifestyle store. Realized academy needed to get away from a hook and bullet market (need to re-market) (cid:862)hook a(cid:374)d bullet(cid:863) 2016 - billion sales . 5 billion worth.
