COMM 325 Lecture Notes - Lecture 22: Political Campaign, Tabula Rasa, Blue-Collar Worker
20 Jan 2017
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Election-check in : thinking about the final campaign ads in light of swigger. People do not approach cg with a blank slate rather they define a situation and enact plans based on their goals. Secondary goals: determine how people approach primary goals, interpersonal dynamics: maintaining good reputation, avoiding threatening behaviors, maintain relationships. Differences between clinton email vs. trump email: clinton: more friendly, trump: more demanding. Past research: verbal context of the ads as more important than visual content: but visuals are important too! Ads = important link in democratic proves, providing voters with info about candidates. Images used can be an important signal for future behavior as well. Do voters actually use these images to make substantive inferences about a candidate"s position? (pg. Concludes: individuals use campaign images to make inferences about candidate"s policy positions and political ideology. Ways to level with you, like i"m just like you . Judge on confidence based on their physical appearance.
