COMM 325 Lecture 7: COMM 325 Sept 20 Notes

19 views4 pages

Document Summary

Re-capping 3 perspectives on attitude structure from last class. Chapter 5: functional theory, reasoned action model, accessibility theory, expectancy value theory, affects, symbols and ideologies (symbolic view, role of ideology. Clinton gets sick: the details from politico. Three typical reponses: confusion (news media, anger, support. Use the 3 perspectives on attitude structures. To explain why individuals might have attitudes that range from anger to confusion to support. 3 theories about attitudes": functions and behaviors: attitudes have functions. Functional theories of attitudes examine why people hold the attitudes they do. Thus theories conclude the attitude helps people manage and cope with life: they are functional! Attitude help use make sense of the world and explain perplexing events. They assist use cognitively to come to terms with everyday stimuli: utilitarian. Attitudes helps us obtain rewards/avoid punishments (these are more material). Subject you cannot stand but have to take, you have a bad attitude and do not do as well.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers