COMM 325 Lecture Notes - Lecture 2: Merriam-Webster, Sophos, Socratic Method
20 Jan 2017
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Document Summary
Symbolic process in which communication try to convince other people to change their own attitudes or behaviors regarding an issues through the transmission of a message in an atmosphere of free choice (16). Percussion is a process: does not occur with the snap of your fingers, personification: more like a teacher than a boxer moves you along, step by step until you appreciate my position as the best option. Persuasion involves the deliberate attempt to try and influence another person. There must be an attempt to change another"s attitude or behavior. The person attempting to persuade must be aware they are attempting to do so. Not every message being sent is designed or intended to change someone"s mind. Thus, we define persuasion as what comes from the persuader, as a deliberate effort to change another"s mind. Myth: persuasion is just people convincing us to do things we don"t want to .
