COMM 340 Lecture Notes - Lecture 2: Alison Bechdel, The Lego Movie, Bechdel Test

• School: Texas A&M University
• Department: Communication
• Course: COMM 340
• Professor: chokyong

Document Summary

Modes of production- ways in which material necessitates are produced (food, shelter, goods, etc. ) (cid:862)base(cid:863) a(cid:374)d (cid:862) upe(cid:396)st(cid:396)u(cid:272)tu(cid:396)e(cid:863: base- the mode of production and class relations (i. e. working class & aristocrats, superstructure- institutions (political, legal, educational, cultural) and forms of social thought. What is the relationship between case and superstructure: base can be seen as determining superstructure. False consciousness- selling ideas to all members of society as beneficial when they may be beneficial only to those in control. Epiphenomena- secondary effects of results determined by modes of production: visible phenomenon. Offering university education with the goal of profit making. 3) running shoes: nike introduces jogging and running shoes in the 1960s, global capitalism (mode of production) allowed nike to mass produced at a cheap rate. Sold as preventing injury for runners: no scientific evidence that running shoes reduce running injuries, those with means of production (nike) dictate largely the social train of thought (running shoes are necessary)