COMM 350 Lecture Notes - Lecture 2: Frankfurt School, Cultivation Theory, Mass Media
20 Jan 2017
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Document Summary
Theory provides insights into how various ideas & relationship impact upon society. Analyzing complex ideas learn to apply the to everyday media events. Tools reveal how media system work and audiences respond to media content. Provide strategic problem solving and communication skills vital media professions. Media theory places media communication, tech and phenomena in social, historical and political contexts. Skills required: critical mind, creativity, ability to develop ideas and make connections: critical thinking: developing own thinking, ability to discuss and engage on popular theory culture. Interest in lit/art analysis and mass culture . Inspired my matthew arnold; defending culture against. High vs. low culture; educated minority must guide the. Anarchy masses: culture is to know the best has been said and thought in the world . High culture: refers to those forms of culture usually associated with the elite or dominant classes.
