COMM 350 Lecture Notes - Lecture 8: Richard Hoggart, Post-Structuralism, Semiotics
20 Jan 2017
School
Department
Course
Professor
Document Summary
University of birmingham uk (1964 to 2002: center for contemporary cultural studies (cccs) Innovative methods: interviews and focus groups with ordinary people. Questioned social structure producing contemporary culture (marxist approach: everyday cultural activities can be read as representative of broader social structures, especially those concerned with power. Reality does not exist outside process of representation: we need to look at how people make meaning in different subgroups. Culture as sense making of the world, a system of representation, making cultural maps. Active audience theory of relation between audience & text : technical infrastructure, relations of production, frameworks of knowledge. (1) what does hall mean when he argues communication uses discourses to create meaning? (230-232: discourse: apparatuses, relations, and practices of production, form symbolic vehicles constituted within rules of language. (2) discuss the meaning of diagram on 236. What is meant by encoding/decoding and how does this shape communication? (236-238: encoding and decoding is a symbolic exchange creating meaningful discourses.
