ECON 202 Lecture Notes - Lecture 17: Marginal Utility, Productive Efficiency, Allocative Efficiency
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Suppose a firm in a perfectly competitive market is making a loss. It would like the price to be higher, but it is a price-taker, so it cannot raise the price. If the firm shuts down, it will still need to pay its fixed costs. The firm needs to decide whether to incur only its fixed costs, or to produce and incur some variable costs, but obtain some revenue. The firm"s fixed costs should be treated as sunk costs (costs that hale already been paid and cannot be recovered, b/c even if they haven"t literally been paid yet, the firm is till obliged to pay them. Sunk costs should be irrelevant to your decision making. The supply curve of a firm in the short run. The firm"s shut down decision is based on its variable costs. Total revenue < variable cost (p x q) (vc) Dividing both sides by q, we obtain.