Creative Process

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Texas A&M University
Educational Psychology
EPSY 430

Keith Owen 9/19/13 EPSY 430 Creative Process: Modeling Creative Behavior Graham Wallas (1926) o Preparation  Exploring and clarifying the situation.  Looking for “real,” or underlying problem. o Incubation  We do not voluntarily think about the event.  Series of unconscious and involuntary mental events.  The harder you think, the less you’ll be creative.  In the bathroom, in bed, behind the wheel.  Guilford (1979): “reflection.” o Illumination  AHA Experience, sudden illumination or perception. o Verification  Checking/solidifying idea. (Persuasion)  Only true stage theory. o Norlander (1999)  Restitution  Occurs when we are mentally fatigued. o Criticisms  Don’t have to be followed in order. E. Paul Torrance (1973) o Sensing a problem/gap in information. o Forming ideas and hypothesis. o Testing and modifying the results. o Communicating the results. Pragmatic Approaches o Metacognition: Thinking about thinking.  Convergent  Tactic  Strategy  Heuristics  Lateral  Associations  Restructuring o Brainstorming (Osborn, 1963)  Divergent  Generate ideas by exploring many possible solutions.  Defer judgment.  Freewheeling  Quantity over quality.  Combine and construct ideas. o Synetics  Breaking old patterns and developing a new perceptual framework.  Being able to see things differently. Creative Problem Solving Model o Osborn (1963) and Parnes (1981)
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