MKTG 322 Lecture Notes - Lecture 3: Long-Term Memory, Explicit Memory, Sensory Memory
21 Feb 2017
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If you do process it, it gets worked into long-term memory. Elaboration thinking about info and relating it to things you already know: when you connect what you know to more different things, it is less likely to get lost. Recirculation (repetition) external, info that you encounter over and over can be transferred to long term memory, again and again: ex) placed sticky notes of formulas everywhere when she was studying for gmat. Rehearsal internal, actively repeating material to help remember it: read-recite-read, being studied in educational psychology. Chunking grouping items together so they can be processed as a unit: combines several unites into a larger unit, ex) random letters put into groups, easier to remember, better if units relate to something we already know. What brands/logos are trying to do: recall. If you want to enter must type in sassy . Goal to make consumers remember sassy, tangy, and tasty .
