MKTG 322 Lecture Notes - Lecture 6: Lululemon Athletica, Snickers, Doritos
6 Apr 2017
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Fans have created these: when it started twitter and facebook and youtube were not that big, now people can create fame all for themselves, not as big of a deal to win it. Can come directly from agent or from marketing sources: mass media vs. Often want to use social media mass media delivery reach a lot of people but feels more personal, can come from marketing sources and non-marketing sources. Marketing implications: more likely aware of it/believe it. Let internet decide name of boat for uk environmental council ship. Let people put in own names ones they want would win. Try to create campaigns that people want to share: dropbox referred, got an incentive for doing so e(cid:454)tra spa(cid:272)e for e(cid:448)er(cid:455) (cid:862)(cid:454)(cid:863) space you prefer. April 5, 2017: more credible when heard from peers. Advertorials: advertisement looks like editorials, does(cid:374)"t feel like (cid:271)ei(cid:374)g ad(cid:448)ertised to, does(cid:374)"t see(cid:373) like it"s dire(cid:272)tl(cid:455) fro(cid:373) a (cid:373)arketer.
