MKTG 409 Lecture Notes - Lecture 7: Brand Equity, Warner Bros., Electrical Contacts
5 Mar 2018
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Add to the products in the mix. New products replace products in the mix. Consumer perceptions of product (goods) - quality: 8 dimensions. Timothy prestero: design for people, not awards. Only baby put inside was a kid in a photoshoot. Recognition is fantastic, but people need to use it. If we want people to trust the device, it must look trustworthy. It must be obvious on how to use it; must be hard to use wrong. Electronics get hot; but vents = bugs. Human or mechanical efforts or activities that add value to support a core product. How disruptive they can be to the market. Police have a different feel for a certain brand name than public. Taste test was fine, but idea of lifesaver juice is gross. Cocaine energy drink is inaccurate marketing as an alternative to a street drug. Or research done but not right tests. Ibm guy said only 5 computers in the market.
