MKTG 322 Lecture Notes - Lecture 6: Instant Coffee, Diedrich Coffee, Flops
2 Mar 2017
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It"s not just our own attitudes, but also other people"s attitudes that makes decisions. People find it to be tastier than long drip coffee, research did well. People viewed nescafe as something of lower quality, people viewed those who bought it as lower. Given two shopping list, asked to describe women of shopping list: list 1 (had instant coffee) Sloppy: list 2 (had ground coffee) Need to portray it as something different, show it as something that will allow you to spend more time with family, taking care of family even better. Unconscious influences on attitudes (when consumer effort is very low) Feedback form face muscles evokes or magnifies emotions. Usually having the pen between teeth will enhance your humor based on facial expression. Experiencing physical warmth promotes interpersonal warmth (williams & bargh, 2008, Prediction: tactile experiences f physical warmth should activate concepts or feelings of interpersonal warmth.
