The process by which information is encoded, stored and retrieved.
o Getting information in.
o Material is in your mind somewhere.
o Retrieve the information.
Researchers only study encoding and retrieval.
Storage is a presumed process that no one really studies.
In order to remember something we have to take it in.
Sensory (Iconic) Memory
Brief memory store lasting about half a second.
How much information can we take in at once?
o George Sperling (1960)
Presented a raise of useless information to people.
Asked people to report as many things they remembered as possible.
Whole Report Results
o Participants reported approximately 4 items.
o Is this the size of the sensory store?
Partial Report Procedure Tone is presented immediately after presentation telling participants which row to report.
Low, medium, high tone.
Partial Report Results
Participants could accurately recall the items in any row, regardless of which row was
Capacity of sensory/iconic memory is large.
o Does not last very long.
Short Term Memory
o Capacity to keep a limited amount of information in an active state.
o Allows you to understand sentences, but is gone and doesn’t last long.
o Lasts long