PSYC 107 Lecture Notes - Lecture 5: Eleanor Rosch, Spreading Activation, Deep Structure And Surface Structure
15 May 2016
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Encoding and retrieving mems are examples of mental processing=cognition. Cognition=processes involved in thinking and using mems. (info, knowledge) in order to solve probs/reach goals. Shifting attn. from 1 thing to another can happen in 2 ways: conscious intention/control: top down phrase=deliberately decide to shift attn. Controlled by peripheral stimuli; flows to anything unusual=out of context. : don"t maintain detailed rep. of what you see/hear; hold few details, but can"t notice everything. : even when you"re doing only 1 task, your attn. level varies: mind wanders thinking about something unrelated to task and ability to process relevant info decreases. Stroop effect=tendency to read words instead of saying color of ink. Attention deficit disorder (add): easy distraction, impulsiveness, moodiness, and failure to follow through on plans. Usually unknown: mild abnormalities in certain brain areas; no consistencies to aid in diagnosis, psychologists doubt adhd is single disorder, ppl w/adhd easily pay attn. to anything care about; prob. =shifting attn. quickly and appropriately.
