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Lecture 19

SPMT 217 Lecture Notes - Lecture 19: Video Lesson


Department
Sport Management
Course Code
SPMT 217
Professor
Shane L Hudson
Lecture
19

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 CH 19 - Virgil Herring Golf Club Lecture Video (QUIZ #2)
●The only capital you have is your brain
●Have to have a focus and passion to succeed
○You need to love what you do and make it yours
○If taking an entrepreneurial road
●Taught 2 ppl in TGA tour
●Loves radio, teaching and describing what’s going on
○Loves diversification of his business bc it’s important to stay fresh
○Spreads his hours out TV, radio, writing book
●Golf industry = unique business because...
○Multibillion dollar business
○An upper class sport
○Current lag in golf industry… not many young people between (18-23)
○Golf = expensive sport
○Lots of time commitment
■6.5 hours
○Manipulate how to get people to play game in less time to compensate lifestyle
●Predictions for golf in 10 years to get millennials into it
○Easier and cheaper access
○Difficult to get into PGA tours
○People aren’t motivated to spend all this money for it
■Think they’ll be miserable
○Golf is a place where business is done
○Game is not getting easier with technology advancement
○Make people enjoy it not feel penalized
●Professional environment → golf too much or not enough
○Too stuffy and professional
■Ever changing toward casual
○World we live in does not follow those guidelines
■Can’t force traditional ways on nontraditional mindset
○Has to be flexibility or at least feel like it
■You only see the “nicest of the nice” at tournaments
○Game is based on tradition but there should be places to not have it that way
●Skills for students that are transferable amongst those traditions
○Personal skills → communication
■Be able to communicate and motivate others to do what they need to do
■Build achievers
■Always dealing with people
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