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Lecture 11

SPMT 217 Lecture Notes - Lecture 11: Video Lesson


Department
Sport Management
Course Code
SPMT 217
Professor
Shane L Hudson
Lecture
11

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CH 11 - Sam Torn Lecture Video (QUIZ #3)
●Great university requires: all have money in common
○Great facilities
○Great programs
○Great coaches
●“You can’t run a car without gasoline”
●How to create revenue
○Increased exponentially by switching from big 12 to sec
○12th man foundation = provide funds scholarships programs and facilities in
support of championship athletics
■Done through donors
●Set vision of where we’re going and how
○Board of trustees of 12th man foundation
■$8-million project on baseball stadium
■Mistake = he asked...
●“why are not building finest stadium in country”
●“When we get this money who handles how it gets spent”
■“Can’t raise that much money bc it’s baseball”
●Fix this problem by:
○Start by designing it
○$27 million to build design
○Went out and created vision
○Raised $16 million
■Dont sell yourself short when you can go far
○Tried to figure out how to bring it down to $25 million and
only had to further raise $9 million
○Utilized premium seating = seatings with amenities (clubs,
suites, etc)
■$5.6 million revenue
■Made money from the waitlist for those suites
○Corporation pay money to name field under their brand
■Make sure to keep values
■Blue Bell Ice-Cream → went to brenham to meet
with blue bell family (cruzy’s)
■Got the money bc refused to settle
○Built it to give Rob Childress NO excuses
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