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Class Notes for ADV 2151 at Temple University

TEMPLEADV 2151George SchwabSpring

ADV 2151 Lecture Notes - Lecture 7: Accenture, Arthur Andersen

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5 May 2018
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Co(cid:373)(cid:272)ast"s pur(cid:272)hase of nbc: legal issues, there are a number of different legal issues that could cause a company to rebrand, tr
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TEMPLEADV 2151George SchwabSpring

ADV 2151 Lecture Notes - Lecture 13: Pinterest, Snapchat, Bet Her

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5 May 2018
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TEMPLEADV 2151George SchwabSpring

ADV 2151 Lecture Notes - Lecture 12: Norman Rockwell, Fine Art, Traditional Animation

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5 May 2018
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Intro to art direction: week 8 - illustration, cartoons, photography, what"s the differe(cid:374)(cid:272)e bet(cid:449)ee(cid:374) a. A medical illust
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TEMPLEADV 2151George SchwabSpring

ADV 2151 Lecture Notes - Lecture 6: Cadbury, Comic Sans, Pantone

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4 May 2018
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TEMPLEADV 2151George SchwabSpring

ADV 2151 Lecture Notes - Lecture 3: Stereopsis, Subjective Constancy, Depth Perception

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4 May 2018
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TEMPLEADV 2151George SchwabSpring

ADV 2151 Lecture Notes - Lecture 4: John Berger, British Critic, Image Analysis

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4 May 2018
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Interesting in that it created empathy and awareness about aids while also creating a shock effect. It still received some backlash since ultimately it
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TEMPLEADV 2151George SchwabSpring

ADV 2151 Lecture Notes - Lecture 20: Jay Conrad Levinson, Guerrilla Marketing, Spinmedia

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5 May 2018
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Guerrilla marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results. The o(cid:396)igi(
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TEMPLEADV 2151George SchwabSpring

ADV 2151 Lecture Notes - Lecture 14: The Colgate Comedy Hour, Kraft Television Theatre, Bulova

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5 May 2018
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TEMPLEADV 2151George SchwabSpring

ADV 2151 Lecture Notes - Lecture 16: Storyboard, Redone

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5 May 2018
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TEMPLEADV 2151George SchwabSpring

ADV 2151 Lecture Notes - Lecture 9: Alexey Brodovitch, Massimo Vignelli, Bradbury Thompson

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5 May 2018
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Alexey brodovitch, born in russia in 1898, alexey brodovitch moved to the united states in 1930. 1934 he began working for harper"s bazaar, under the i
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TEMPLEADV 2151George SchwabSpring

ADV 2151 Lecture Notes - Lecture 19: Wearable Technology, Web Design, Google Glass

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5 May 2018
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He(cid:396)e"s 7 (cid:272)o(cid:374)side(cid:396)atio(cid:374)s fo(cid:396) (cid:449)ea(cid:396)a(cid:271)le tech web design: The(cid:396)e"s (cid:374)
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TEMPLEADV 2151George SchwabSpring

ADV 2151 Lecture Notes - Lecture 17: Master Shot, Tracking Shot, Medium Shot

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5 May 2018
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Remember not to cut off your subjects at the knees, or any other juncture of the body - it looks awkward and poorly composed. Try to frame them just ab
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