BA 3102 Lecture Notes - Lecture 1: Super Bowl, Human Nature, Individualism

• School: Temple University
• Department: Business Administration
• Course: BA 3102
• Professor: Professor Miller

Document Summary

Example: most of the nation (usa) football superbowl. Individualism usa apparently is one of its ethos. Difference in ethnics and morality: morality is a belief system, why you think that way but ethnics is what you do, and your actions. Every human being, regardless of culture, in you there is a need to survive. You can call it achievement, individualism, person creativity. Along with that feeling, there is a need to be with others, a community at some level. It wasn"t worth spending and extra per car to make it safer. The exploding gas tanks in the ford pinto had resulted in 500 deaths and several severe burn victims. Lawsuits from the burn victims payout was million. One way of looking at decisions in this world is utilitarianism. Example of utilitarian thinking is from the case study thinking about cost efficient.