IB 3101 Lecture Notes - Lecture 1: Cultural Imperialism, World Bank, Outsourcing

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International business: any firm which does trade as well as foreign direct investment in other countries, multinational company, any firm which has production activities in more than one country is a multinational company. Multinational enterprises: activities, trade- exports and imports, foreign direct investment (fdi, ways they participate, equity modes of international participation (fdi, acquisition, wholly owned subsidiaries (start your own) Joint venture (equity, strategic alliances: non-equity modes (fdi, exporting, licensing, tech transfer, non-equity strategic alliances. Improve quality or functionality of the product to gain competitive advantage. After wwii: 1945 signed multinational treat gatt (general agreement on tariffs and trade, 1995 gatt to wto (world trade organization, now ~3. 9% tariff or less for a lot of countries. Also more treaties: nafta (north america, eu (european union, apec (asian pacific econ. Global institutions: ex, wto / gatt, international monetary fund (imf, world bank, united nations (un)

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