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Class Notes for Marketing at Temple University

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MKTG 2101 Lecture 11: mar11

Chapter 12 Retailing The final stop in the distribution channel in which organizations sell goods and services to consumers for their personal use Merchandise mix The total set of all products offered for sale by a retaile...

Marketing
MKTG 2101
Craig Atwater
MKTG 2101 Lecture Notes - Lecture 10: List Price, Gross Margin, Predatory Pricing

Chapter 10 Price 1. charged for a product 2. Sum of all values a customer gives up in order to gain benefits of having, using, or consuming a product 3. Only element of 4Ps that produces revenues 4. Most flexible element,...

Marketing
MKTG 2101
Craig Atwater
MKTG 2101 Lecture 9: mar9

Chapter 9 Product line 1. Line filling: adding more items within present range of products 2. Line stretching: lengthening product line beyond current range 3. Product line length: determined by the number of separate item...

Marketing
MKTG 2101
Craig Atwater
MKTG 2101 Lecture Notes - Lecture 8: List Price, Service Recovery, Gross Margin

Chapter 9 Product line 1. 2. Line filling: adding more items within present range of products 3. Line stretching: lengthening product line beyond current range 4. Product line length: determined by the number of separate i...

Marketing
MKTG 2101
Craig Atwater
MKTG 2101 Lecture Notes - Lecture 7: Geodemography, Carsharing, Zipcar

Chapter 7 << 1. Segmentation > 2. Target marketing > 3. Positioning >> 1. Market fragmentation a. Segmentation: identify and describe market segments b. Segmentation variables: dimensions that divide the total market into ...

Marketing
MKTG 2101
Craig Atwater
MKTG 2101 Lecture Notes - Lecture 2: Business Process, Reuse, Supply Chain

Chapter 11 Physical distribution The activities that move finished goods from manufacturers to final customers, including order processing, warehousing, transportation, and inventory control Activities to ensure that good ...

Marketing
MKTG 2101
Craig Atwater
MKTG 2101 Lecture Notes - Lecture 27: Test Market, Marketing Mix, Business Analysis
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EXAM 2 PROCESSES CONSUMER DECISION MAKING PROCESS 1. Problem recognition 2. Information search 3. Evaluation of alternatives 4. Product choice 5. Postpurchase evaluation BUSINESS BUYING DECISION PROCE...

Marketing
MKTG 2101
thompson
MKTG 2101 Lecture Notes - Lecture 14: Product Management, Competitive Intelligence, Total Quality Management
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CHAPTER 9: PRODUCT STRATEGY, BRANDING, AND PRODUCT MANAGEMENT I. Section 1: Product Planning- Use Product Objectives to Decide on a Product Strategy A. Product management- the systematic and usually team-...

Marketing
MKTG 2101
thompson
MKTG 2101 Lecture Notes - Lecture 8: Crowdsourcing, Computer Network, Offshoring
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I. Section 5: Business Buying Situations and the Business Buying Decision Process A. The buyclass framework 1. Buyclass- one of three classifications of business buying situations that ...

Marketing
MKTG 2101
thompson
MKTG 2101 Lecture 15: chapter 9 section 2
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Introduction Growth Sales Stage Stage and Profits No profits Profits because the increase company is and peak recovering R&D costs Maturity Decline Stage Stage Sales peak Market shrinks Sales fall Sales Profit Profits fall...

Marketing
MKTG 2101
thompson
MKTG 2101 Lecture Notes - Lecture 16: Brand Equity, Brand Management, Doritos
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I. Section 3: Branding and Packaging- Create Product Identity A. What’s in a Name (or a Symbol)? 1. Brand- a name, a term, a symbol, or any other unique element of a product ...

Marketing
MKTG 2101
thompson
MKTG 2101 Lecture Notes - Lecture 11: Marketing Mix, Mass Customization
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I. Section 3: Step 2- Targeting A. Targeting- the step in which marketers evaluate the attractiveness of each potential segment and decide in which of these groups they will invest resources ...

Marketing
MKTG 2101
thompson
MKTG 2101 Lecture Notes - Lecture 13: Impulse Purchase, Sales Promotion, Observability
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Reinforce the customer's choice through advertising, sales promotion, and other communications Confirmation Make the product available Adoption Provide product use information Demonstrations, samples, trial-size packages T...

Marketing
MKTG 2101
thompson
MKTG 2101 Lecture Notes - Lecture 6: Subliminal Stimuli, Cognitive Dissonance, Consumer Behaviour
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CHAPTER 6: UNDERSTAND CONSUMER AND BUSINESS MARKETS I. Section 1: The Consumer Decision-Making Process A. Consumer behavior is the process individuals or groups go through to select, purch...

Marketing
MKTG 2101
thompson
MKTG 2101 Lecture Notes - Lecture 10: Candy Crush Saga, Opinion Leadership, Reference Group
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I. Section 3: Situational and Social Influences on Consumers’ Decisions A. Situational Influences- when, where, and how consumers shop 1. Sensory marketing- marketing techniques that link distin...

Marketing
MKTG 2101
thompson
Business Administration
BUS 343
All Professors
Permachart - Marketing Reference Guide: Predatory Pricing, Sales Promotion, Marketing Mix

Introductory Marketing 2 Introductory Marketing 3 permacharts TM ...

Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The ability to effectively match a product or service to a need requires a well rounded understanding of the selling, public relations, and advertising that makes...

MBA - Master's in Business Admin
MBA 643
All Professors

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