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Class Notes for Marketing at Temple University

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The notes you need. Available 24 hours after each lecture.

MKTG 2101 Lecture 11: mar11

Chapter 12 Retailing The final stop in the distribution channel in ...

Marketing
MKTG 2101
Craig Atwater
MKTG 2101 Lecture 10: mar10

Chapter 10 Price 1. charged for a product 2. Sum of all values a c...

Marketing
MKTG 2101
Craig Atwater
MKTG 2101 Lecture 9: mar9

Chapter 9 Product line 1. Line filling: adding more items within pr...

Marketing
MKTG 2101
Craig Atwater
MKTG 2101 Lecture 8: mar8

Chapter 9 Product line 1. 2. Line filling: adding more items within...

Marketing
MKTG 2101
Craig Atwater
MKTG 2101 Lecture 7: mar7

Chapter 7 << 1. Segmentation > 2. Target marketing > 3. Positioning...

Marketing
MKTG 2101
Craig Atwater
MKTG 2101 Lecture 2: mar2

Chapter 11 Physical distribution The activities that move finished ...

Marketing
MKTG 2101
Craig Atwater
MKTG 2101 Lecture 27: Exam 2 Review
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EXAM 2 PROCESSES CONSUMER DECISION MAKING PROCESS 1. Problem...

Marketing
MKTG 2101
thompson
MKTG 2101 Lecture 14: chapter 9 section 1
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CHAPTER 9: PRODUCT STRATEGY, BRANDING, AND PRODUCT MANAGEMENT ...

Marketing
MKTG 2101
thompson
MKTG 2101 Lecture 8: chapter 6 section 5
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I. Section 5: Business Buying Situations and the Business Buying ...

Marketing
MKTG 2101
thompson
MKTG 2101 Lecture 15: chapter 9 section 2
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Introduction Growth Sales Stage Stage and Profits No profits Profit...

Marketing
MKTG 2101
thompson
MKTG 2101 Lecture 16: chapter 9 sections 3 and 4
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I. Section 3: Branding and Packaging- Create Product Identity ...

Marketing
MKTG 2101
thompson
MKTG 2101 Lecture 11: chapter 7 sections 3 and 4
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I. Section 3: Step 2- Targeting A. Targeting- the step ...

Marketing
MKTG 2101
thompson
MKTG 2101 Lecture 13: chapter 8 section 5
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Reinforce the customer's choice through advertising, sales promotio...

Marketing
MKTG 2101
thompson
MKTG 2101 Lecture 6: chapter 6 sections 1 and 2
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CHAPTER 6: UNDERSTAND CONSUMER AND BUSINESS MARKETS I. Secti...

Marketing
MKTG 2101
thompson
MKTG 2101 Lecture 10: chapter 6 sections 3 and 4
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I. Section 3: Situational and Social Influences on Consumers’ Dec...

Marketing
MKTG 2101
thompson
Business Administration
BUS 343
All Professors
Marketing - Reference Guides

An easy to follow summary of every key marketing principle. The abi...

MBA - Master's in Business Admin
MBA 643
All Professors

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