MSP 1011 Lecture Notes - Lecture 13: Organizational Culture, Thick Description, Clifford Geertz
4 Jan 2017
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Document Summary
People who are heavy tv watchers (3+ a day) may cultivate a social. Typology- way to break things up into separate categories. Involving in culture to learn more about it & fully immerse in it. Excitation transfer theory: tv has power to stir up feelings. Institutional process analysis - how media orgs construct. Can increase knowledge of societal issue, change perceptions and. Press is good at telling readers what to think about. Mass media- transfer importance of items on news agenda to public agenda. Large articles with a large picture in the top of a newspaper. Basic claim: corporate-owned media reinforce dominant power relations and the status quo. Hall criticizes empirical research because there are a lot of questions that it cannot answer. How society is affected by change in media technology. Changes in communication technology cause changes in culture. Digital age: specialized electronic tribes contentious over diverse beliefs and values.
